Privacy Policy
Last updated: February 7, 2026
1. Introduction
The Niiji's ("we," "us," or "our") operates the website at theniijis.com and the streaming application at stream.theniijis.com (collectively, the "Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Platform or make a purchase through our merch store at niijisupply.com.
2. Information We Collect
2.1 Information You Provide
- Account information: email address, display name, and password when you create an account
- Profile information: phone number, shipping address, and profile avatar
- Payment information: processed securely by Stripe -- we never store your full card details
- Contact submissions: name, email, and message content when you submit support tickets
- Newsletter sign-ups: email address and optional name
- Community content: messages posted in The Lodge and The Circle chat
- Airdrop claims: first name, email, and optionally your Instagram handle
2.2 Information Collected Automatically
- Page views and navigation data for internal analytics
- Song play data (artist, track title) to improve our music recommendations
- Device information and browser type via standard HTTP headers
- IP address for rate limiting and security purposes
2.3 Cookies & Local Storage
We use essential cookies for authentication sessions and localStorage for preferences such as theme selection, audio playback state, and streaming preview progress. We do not use third-party advertising cookies.
3. How We Use Your Information
- To create and manage your account and subscriptions
- To process payments and fulfill digital and physical orders
- To deliver streaming audio content and manage your playlists and favorites
- To send transactional emails (order confirmations, password resets, download links)
- To send push notifications if you opt in
- To respond to support requests
- To improve the Platform through anonymized analytics
- To prevent fraud, abuse, and enforce our Terms of Service
4. Third-Party Services
We use the following third-party services to operate the Platform:
- Stripe -- payment processing for subscriptions and purchases
- Shopify -- merchandise order fulfillment via niijisupply.com
- Cloudflare -- content delivery and audio file storage (R2)
- Sanity -- content management for music catalog and artist information
- Resend -- transactional email delivery
- Vercel -- website hosting and deployment
- Sentry -- error monitoring to maintain Platform reliability
Each of these services has its own privacy policy governing their use of data. We only share the minimum information necessary for each service to function.
5. Data Retention
We retain your account data for as long as your account is active. Order history is retained for accounting and legal compliance purposes. Analytics data is aggregated and anonymized after 90 days. You may request deletion of your account data at any time by contacting us.
6. Data Security
We implement industry-standard security measures including encrypted connections (HTTPS), secure password hashing (bcrypt), signed download tokens with expiration, and rate limiting on sensitive endpoints. However, no method of transmission over the internet is 100% secure.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Opt out of marketing communications
- Export your data in a portable format
- Withdraw consent for data processing
To exercise any of these rights, contact us at theniijis@gmail.com.
8. Children's Privacy
The Platform is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated "Last updated" date. Your continued use of the Platform after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy, please contact us at theniijis@gmail.com or visit our Contact page.